No One Taught Us About Money.
Let Us Change That for Our Kids.
The Secret to Financial Freedom Is Starting Earlier.
We help parents teach kids ages 3 to 8 the basics of earning, saving, spending, and sharing so they can grow up with the freedom to choose their own path.
Kids start learning about money early. A University of Cambridge study found that children begin to understand money by age 3 and start forming money habits by age 7. That is why starting early is so important.
You do not need to be a financial expert to raise a child who is smart with money. You just need to start the conversation. Books are a simple, powerful way to teach big money lessons in a way little kids can actually enjoy.
When Luna receives a lucky red envelope from Grandma, her mom teaches her a powerful lesson that money can do different jobs. With three colorful jars labeled SAVE, SPEND, and SHARE, Luna learns to buy a small treat, save for a bigger dream, and help a friend in need.
Ethan wants the coolest rocket ship at the toy store, but he has no money, so watch what he does to earn it! This story teaches kids about earning, saving, and working toward a goal, one chore at a time.
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OUR MISSION
We believe every child deserves the chance to learn about money, no matter their background. That is why for every book purchased, we donate one to a child in a low-income community.
When you shop with us, you are not just teaching your own child. You are helping another family start their financial literacy journey, too. Thank you for being part of something bigger.
Our Impact
Every purchase gifts a book to a child in need
Myha Le is a children’s author and advocate for early financial literacy, on a mission to help families raise confident, money-smart kids.
She grew up in a home where money was never talked about. Without guidance, she had to figure everything out on her own as an adult, learning through mistakes that cost time, money, and unnecessary stress. That experience shaped her belief that financial education should start early and feel simple, not overwhelming.
When Myha became a mother, she made a promise that her son would have a different experience.
At just three years old, her son Adam began learning the foundations of money through three simple ideas: save, spend, and share. These small, consistent lessons grew into habits, and those habits became a strong financial foundation.
Because he started early, Adam was able to open retirement and investment accounts at a young age, giving him the greatest advantage of all: time. Over time, compound interest began to work in his favor, allowing his money to grow alongside him instead of chasing it later in life.
Today, he is a student at UC Berkeley and is on track to retire by 45. More importantly, he has the freedom to choose how he wants to give back to the world.
This belief in starting early is the foundation of the Money Adventures Series, including Luna’s Three Money Jars and Ethan Earns His Rocket Ship. Through simple, relatable stories, Myha helps families introduce money concepts in a way that feels natural, joyful, and easy to apply.
In addition to her books, Myha provides free resources to support parents in starting these conversations at home, because she believes every child deserves the opportunity to build a strong financial foundation.
