Your child’s first money lesson can start with a story.

You do not need to plan a big money lesson or know the perfect words. Read one story, ask one simple question, and start a calm money conversation at home.

For children ages 3 to 8. Two Luna stories. Simple money tools. One easy place to begin.

START WITH THE KIT · $19.99

Children do not inherit money beliefs. They absorb them.

Your child is learning about money right now. Long before anyone sits them down to teach them. They learn from what they see. They learn from what you say. They learn that adults sometimes worry about money, even when nobody says a word.

And a story makes it easier to start.

★★★★★

Trusted by 10,000+ parents and kids worldwide

"My 5yr-old daughter asks to read this every night. She now sorts her coins on her own!" — Nancy N., mom of 5
"Finally a book that makes money simple enough for a 3 year old to understand." — Jessica M., mom of 2
"We bought all three books. My son carries his jars everywhere now." — David R., dad of 3

OUR MISSION

Buy a Book, Give a Book

We believe every child deserves the chance to learn about money, no matter their background. That is why for every book purchased, we donate one to a child in a low-income community.

When you shop with us, you are not just teaching your own child. You are helping another family start their financial literacy journey, too. Thank you for being part of something bigger.

Learn More
Myha Le — Children's Book Author

Myha Le

Children's Author & Financial Literacy Advocate

Meet the Author

Most money books teach kids how money works. I teach parents what to say.

I have two boys, Andrew and Adam, and they do not learn the same way at all. Adam asks a hundred questions. Andrew is autistic, so we used fewer words and things he could hold. Teaching them both taught me more than any book I read.

Before I wrote books, I spent twenty years in human resources. I sat with adults through paychecks, benefits, retirement plans, and real financial decisions. Smart, capable people who were still figuring money out for the first time, because nobody had ever explained it to them.

I grew up the same way. So did most of us.

I did not want that for my boys. I do not want it for yours.

Money is never just money. It shapes how a child dreams, gives, works, and lives.

That does not start in a classroom. It starts in the grocery store, at your kitchen table, and at bedtime. One small conversation at a time.

So I write simple stories that give a family a reason to talk about money, and give a parent the words to use.

Over ten thousand of my books are in the hands of young readers now. I would love for your child to be next.